Why Wholfe
Up to 60% of digital marketing has little or no impact
When you do not understand your healthcare professionals or patients well, marketing becomes a scattergun approach. There will be a waste of time and money in your marketing
Customer R&D
Getting ahead of Healthcare Professionals needs is the key to success
Our digital marketing expertise enables us to help pharmaceutical companies make informed, effective decisions about their digital advertising.
Research
Discover the characteristics of your most valuable customers
Development
Improving the performance of sales and revenue with a reliable framework
Research
Discover the characteristics of your most valuable customers
Development
Improving the performance of sales and revenue with a reliable framework
Who?
Targeting still often occurs by target group and not by personal interests
Why?
Most people are receptive to advertising in any form to a limited degree
Where?
People often behave differently than you expect
When?
People don’t want to be bothered by your products or services at all times.
Who?
Targeting still often goes by target group and not by personal interests
Why?
Most people are receptive to advertising in any form to a limited degree
Where?
People often behave differently than you expect
When?
People don’t want to be bothered by your products or services at all times.
Who?
Targeting still often goes by target group and not by personal interests
Why?
Most people are receptive to advertising in any form to a limited degree
Where?
People often behave differently than you expect
When?
People don’t want to be bothered by your products or services at all times.
Marketing Blueprint
Customer R&D
We are Wholfe.
Customer R&D
As strategic digital experts, we help the pharmaceutical industry become and remain valuable to their customers through marketing, sales, psychology and business design.
Our focus is on adding value and serving healthcare professionals through research, design and marketing implementation.
Building value and success for brands comes from thoroughly understanding healthcare professionals' needs and addressing them effectively.
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We’ve helped more than 200 clients
Customer R&D
We deliver a validated digital foundation for your marketing and growth
01
Research
We research, listen and talk to potential or excisting healthcare professionals or patients
Healthcare Professional Research
Market Analysis and Competitive Analysis
Healthcare Professional Profile
Based on interviews with real existing or potential customers
02
Development
We develop your digital strategy based on healthcare professionals value and healthcare professionals knowledge
Healthcare Professional Value Design
Optimising your product-market fit based on discovered Healthcare Professional knowledge
Healthcare Professional Strategy
Developing content strategy and lead generation funnels based on a Buyer Journey or a Customer Journey
03
Validated results
We quickly verify and optimise outcomes with your healthcare professionals in short marketing sprints, backed by data
Validation with Healthcare Professional
Test communication, value proposition and channels
Measure and monitor
Healthcare Professional Behaviour
Analyse online Healthcare Professional behaviour for optimalisation
What we do
We appear before you or your agency.
Our results form the basis for efficient and successful marketing and communication. On this basis, our clients know exactly who to approach, how and in what way. It is often the right briefing for external production by digital or creative agencies or for their own organisation. We help and guide you to get the most out of them
Customer R&D
Properly understanding Healthcare Professionals and their behavior leads to efficient results
Our fast-gathering results save brands and companies time and money on digital marketing
Improved campaigns
Digital campaigns are more efficient and more likely to succeed because you know what works for which person. This speeds up the process.
Better use of your media
Media can be used more efficiently if you know where and when to reach the Healthcare Professional and how to persuade them. You can spend your media budget better now.
Internal focus
Everyone in the sales and marketing department now has the same comprehensive knowledge of the Healthcare Professional. All marketing activities can be geared to this and are now mutually reinforcing.
Vlaardingweg 62,
3044 CK Rotterdam
The Netherlands
- 010 341 68 12
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Contact us
If you want to get some more information schedule a free consultation.
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