Wholfe Customer Research & Development

Customer R&D

Getting ahead of Healthcare Professionals needs is the key to success

Our digital marketing expertise enables us to help pharmaceutical companies make informed, effective decisions about their digital advertising.

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Research

Discover the characteristics of your most valuable customers

Development

Improving the performance of sales and revenue with a reliable framework

medical-practitioner-doctor
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Research

Discover the characteristics of your most valuable customers

Development

Improving the performance of sales and revenue with a reliable framework

Why Wholfe

Up to 60% of digital marketing has little or no impact

When you do not understand your healthcare professionals or patients well, marketing becomes a scattergun approach. There will be a waste of time and money in your marketing

Who?

Targeting still often occurs by target group and not by personal interests
healthcare-professional-surgeon

Why?

Most people are receptive to advertising in any form to a limited degree
healthcare-professional-nurse

Where?

People often behave differently than you expect
healthcare-professional-doktor

When?

People don’t want to be bothered by your products or services at all times.

face of middle-aged woman

Who?

Targeting still often goes by target group and not by personal interests

healthcare-professional-surgeon

Why?

Most people are receptive to advertising in any form to a limited degree

healthcare-professional-nurse

Where?

People often behave differently than you expect

healthcare-professional-doktor

When?

People don’t want to be bothered by your products or services at all times.

face of middle-aged woman

Who?

Targeting still often goes by target group and not by personal interests

healthcare-professional-surgeon

Why?

Most people are receptive to advertising in any form to a limited degree

healthcare-professional-nurse

Where?

People often behave differently than you expect

healthcare-professional-doktor

When?

People don’t want to be bothered by your products or services at all times.

face of middle-aged woman
Blueprint Buyer Journey at Wholfe

Marketing Blueprint

Customer R&D

We are Wholfe.
Customer R&D

As strategic digital experts, we help the pharmaceutical industry become and remain valuable to their customers through marketing, sales, psychology and business design.

Our focus is on adding value and serving healthcare professionals through research, design and marketing implementation.

Building value and success for brands comes from thoroughly understanding healthcare professionals' needs and addressing them effectively.

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customer young woman
customer man
nurse
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customer business woman
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customer middle-aged woman
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customer elderly woman
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We’ve helped more than 200 clients

Customer R&D

We deliver a validated digital foundation for your marketing and growth

01

Research

We research, listen and talk 
to potential or excisting healthcare professionals or patients

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Healthcare Professional Research

Market Analysis and Competitive Analysis

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Healthcare Professional Profile

Based on interviews with real existing or potential customers

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Development

We develop your digital strategy based on healthcare professionals value and healthcare professionals knowledge

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Healthcare Professional Value Design

Optimising your product-market fit based on discovered Healthcare Professional knowledge

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Healthcare Professional Strategy

Developing content strategy and lead generation funnels based on a Buyer Journey or a Customer Journey

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Validated results

We quickly verify and optimise outcomes with your healthcare professionals in short marketing sprints, backed by data

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Validation with Healthcare Professional

Test communication, value proposition and channels

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Measure and monitor
Healthcare Professional Behaviour

Analyse online Healthcare Professional behaviour for optimalisation

What we do

We appear before you or your agency.

Our results form the basis for efficient and successful marketing and communication. On this basis, our clients know exactly who to approach, how and in what way. It is often the right briefing for external production by digital or creative agencies or for their own organisation. We help and guide you to get the most out of them

Wholfe, we roll up our sleeves

Customer R&D

Properly understanding Healthcare Professionals and their behavior leads to efficient results

Our fast-gathering results save brands and companies time and money on digital marketing

Improved campaigns

Digital campaigns are more efficient and more likely to succeed because you know what works for which person. This speeds up the process.

Better use of your media

Media can be used more efficiently if you know where and when to reach the Healthcare Professional and how to persuade them. You can spend your media budget better now.

Internal focus

Everyone in the sales and marketing department now has the same comprehensive knowledge of the Healthcare Professional. All marketing activities can be geared to this and are now mutually reinforcing.

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Wholfe Customer Research & Development

Vlaardingweg 62,
3044 CK Rotterdam
The Netherlands

Contact us

If you want to get some more information schedule a free consultation.

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