Wholfe Customer Research & Development

Customer R&D | Take a Buyer Persona Workshop

How well do you actually know your customer?

Through a hands-on workshop, Alexander Snoek will inspire you to gain a deeper understanding of your customers.

Looking for more information:

Who is your customer

Why this Workshop?

Inaccurately created Buyer/Customer personas can lead to false assumptions

In this 4-hour workshop we will develop together, at a location of your choice, a detailed buyer persona that will help you better understand your target audience.

Together, we will explore ways to target your marketing campaigns specifically to meet their needs, and ensure that your products and services are the best they can be.

After this workshop the outcomes will be verified through an in-depth interview.

  • Buyer / Customer Persona blueprint
  • Main themes for each stage of the journey
  • The Buyer / Customer Journey with several touchpoints
  • In-depth interview to verify the outcome of the workshop

Workshop | Persona

incl. 1 In-Depth Interview
  • Buyer / Customer Persona
  • Main topics each stage
  • Journey and Touchpoints
  • 1 In-Depth Interview

Customer R&D

Who is this workshop for?

Marketing professionals

Creating a buyer persona can improve the effectiveness of marketing campaigns by targeting the right audience.

Small business owners

Can benefit from understanding their target audience and creating a buyer persona. It will help them make better business decisions and target their marketing efforts more effectively.


Start-ups can benefit from creating a buyer persona to improve targeting and reach their desired audience effectively.

Sales professionals

Sales teams can benefit from understanding the needs and pain points of their target audience, so that they can tailor their sales pitch to better resonate with potential customers.

Product managers

Product managers can benefit from understanding the needs and pain points of their target audience, so that they can create products that better meet the needs of their customers.


Creating a buyer persona can help improve your understanding of target audience, marketing, identifying new opportunities, aligning teams and product development. It provides valuable insights for informed decision making.

Overall, a "create a buyer persona" workshop is suitable for anyone who wants to understand their target audience better, and use that understanding to make better business decisions.

Wholfe Customer Research & Development

Vlaardingweg 62,
3044 CK Rotterdam
The Netherlands

Contact us

If you want to get some more information schedule a free consultation.

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